A Marketer's (Tiny) Guide to Promo at Trade Shows
Jan 18
Trade show season is quickly approaching, and standing out in the sea of booths can feel like a daunting task. The competition is fierce, and capturing attention amid the hustle and bustle of the e...
Continue ReadingBranding 101: What Makes a Brand Powerful
Oct 9, 2024
A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, an...
Continue ReadingCase Study: Thank You for Spooning
May 11, 2024
Description: 10 Oz. Aztec Spooner Mug Industry: Advertising / Marketing / Publishing What it was purchased for: A major coupon distributor was looking for a thank you to give out to advertisers...
Continue Reading6 Products to Welcome Students Back to School
Apr 26, 2024
"Don't you just love New York in the fall? It makes me wanna buy school supplies. I would send you a bouquet of newly sharpened pencils if I knew your name and address." Tom Hanks said it bes...
Continue ReadingTake a Hike! 6 Products to Help you in the Great Outdoors
Dec 16, 2023
Did you know that between the United States, Mexico, and Canada, there are 15 different ecological regions in North America? Right in our own back yard, you can go from the frosty tundra of far nor...
Continue ReadingHow to Put Together an Onboarding Kit
Jun 29, 2023
Employee engagement starts the second a new employee walks in the door, so it's important for companies to make a good impression on their first day! The onboarding process shouldn't just be about ...
Continue ReadingThe History of Promotional Products
May 31, 2023
If you've ever been to a music festival or convention and walked away with a bag full of freebies, then you know that promotional products work! But did you know that those quirky logoed products h...
Continue ReadingYour Brand Is Your Business - Market It!
May 23, 2023
As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust ...
Continue ReadingHow Promo Products Can Tell Your Brand's Story
Apr 9, 2023
Stories are powerful. From sharing stories around the campfire to writing fictional novels, storytelling has connected people together for thousands of years. But, have you ever considered storyte...
Continue ReadingCase Study: Keep it Cooler
Jan 14, 2023
Description: Dual Compartment Cooler Bag Industry: Corporate / Fortune 500 What it was purchased for: An annual company picnic for employees and their families. Each year they give thei...
Continue Reading6 Things You're Missing Out on by Not Using Promotional Products
Dec 30, 2022
Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...
Continue ReadingBamboo: It's Not Just for Pandas!
May 7, 2022
What first comes to mind when you think of the phrase "made from sustainable materials"? Bamboo, of course! Bamboo, which is a type of grass (who knew!), is an incredible renewable and sustainable ...
Continue ReadingWhat Makes Gen Z Tick?
Feb 14, 2022
It's 2020, and Generation Z is growing up. The generation includes people born between 1995 and the 2010s, putting the group's eldest squarely in their mid-twenties. Chances are that you may work a...
Continue ReadingTake 5 of These Promotional Products for the Medical Field, and Call Me in the Morning
Jan 23, 2022
It can be tough for people in the medical field to get their names out to new patients. If you own a restaurant, you can have your cool mascot show up at a local sports game and toss out t-shirts. ...
Continue Reading8 Graphic Design Mistakes to Avoid
Jan 15, 2022
From social media graphics and website layouts to creating a cohesive grouping of promotional products, there are plenty of opportunities to flex your creative muscles and grow your business at the...
Continue ReadingThese Are the Tech-Savvy Promotional Products You Are Looking For
Jan 8, 2022
Technology advances exponentially. By the time you finish reading this article, you might be actually be reading it in some virtual reality café where Elvis is serving you a strawberry daiqu...
Continue Reading12 Perfect Pediatric Products for Babies
Dec 17, 2021
Oh, babies! What a joy to welcome. Bringing a new baby into the world is so exciting (but also stressful and frequently sleepless). New parents know that there's a lot to procure and prepare before...
Continue Reading16 Ways Color Affects Your Branding and Marketing
Nov 25, 2021
Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your adva...
Continue Reading6 Products to Grow Your Business!
Nov 11, 2021
People love plants! They live in our offices and our homes and whether you have a large flourishing garden or fake plants because you can't even keep a cactus alive, there's a plant-themed promo fo...
Continue Reading12 Coolest Squeeze Products to Relieve Your Stress
Nov 4, 2021
Admit it, when you get a goodie bag full of promotional products, or you see a booth at a trade show - you immediately gravitate towards the stress relievers. Stress relievers have evolved well bey...
Continue Reading6 Hot Sauces Sure to Blow Your Socks Off
Oct 13, 2021
Finding a new, good hot sauce nowadays is almost like when Indiana Jones triumphantly grabs the idol at the beginning of Raiders of the Lost Ark. It may have taken you traversing through the aisles...
Continue ReadingGeneration Z vs. Millennials: What’s the Difference?
Sep 29, 2021
We're all familiar with the stereotypes that characterize the millennial generation- avocado toast, “killing” chain restaurants, and being social media obsessed. But what actually defin...
Continue Reading5 Fail-Proof Ideas for Your Business Instagram
Sep 15, 2021
What generates over 95 million photos and videos each day, 4.2 billion likes daily and has 700 million active users? You guessed it – Instagram. This photo and video sharing social platform h...
Continue ReadingSwing, Batter! The Best MLB Promotions
Sep 7, 2021
Looking beyond the peanuts and Cracker Jacks, there are some creative new promotions heading to major league baseball stadiums this season! The tradition of these MLB giveaways dates all the way b...
Continue ReadingSustainability & Environmental Responsibility: Why it Matters
Jul 3, 2021
As the reality of our planet's changing climate is becoming more and more apparent, being committed to sustainability has become a business imperative in the eyes of consumers. According to a 2018 ...
Continue ReadingReusable vs. Disposable Items
Jun 5, 2021
Disposable products are a common part of everyday life for most folks – think single-use items like plastic cutlery, paper plates, shopping bags from the grocery store, napkins, the coffee cu...
Continue ReadingLead a Healthier Lifestyle With These 6 Promotional Products
Jan 13, 2021
Eating healthy. Weight management. Working out five times a week. There are many health-related resolutions we set at the beginning of a new year. But, do we follow through with them? Many times, t...
Continue ReadingYour Guide to Drinkware
Nov 30, 2020
Mugs, tumblers, and bottles…oh my! There is an abundance of variety available when it comes to promotional drinkware, which can make it difficult to decide what is the best choice for your b...
Continue ReadingCase Study: This Promotional Product is in the Bag
Nov 1, 2020
Description: Laundry Bag Industry: Financial What it was purchased for: A credit union wanted to target college students and offer them an incentive to open a new account. They chose a stock desi...
Continue ReadingGraphic Design Terms Everyone Should Know
Aug 20, 2020
It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save y...
Continue ReadingYour Guide to Promo Hats
Feb 27, 2020
A hat is a hat, right? With so many different styles available, it's easy to get confused. With this quick guide to promotional headwear, you'll learn the differences between the various styles of ...
Continue ReadingBranding 101: Let’s Talk Logos
Feb 20, 2020
A logo is often a company's first impression and it can impact a customer's perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic element that repre...
Continue ReadingOur Top 10 Favorite Eco-Friendly Products
Dec 24, 2019
Sometimes it's good to take a moment and get in touch with Mother Earth. Not only are these products great for printing your company logo or message, but they also serve dual purposes. The products...
Continue Reading6 Retro Products That Are a Blast From the Past
Sep 28, 2019
No matter what decade you think of when you think of “retro products”, you can bet there's a customizable product perfect for your next event. Using nostalgia to promote your business c...
Continue Reading5 Invaluable Marketing Books to Help Grow Your Brand
Aug 9, 2019
In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless res...
Continue ReadingGraphic Design Terms Everyone Should Know
Aug 2, 2019
It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save yo...
Continue Reading10 Tweetable Quotes for Motivation
Jul 4, 2019
People love quotes. That's probably why 30% of retweets on Twitter are quote-related. You can tap into that trend by posting engaging and entertaining quotes on your company's account. However, quo...
Continue Reading6 Things You're Missing out on by Not Using Promotional Products
Apr 2, 2019
Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...
Continue Reading